Definition
Canvassing is a campaign method used to identify supporters, persuade undecided voters, distribute information, and encourage turnout.
Political Dictionary
Canvassing
Canvassing is direct voter contact through door-to-door visits, phone calls, or similar outreach.
Why It Matters
It produces personal contact and useful voter data.
How It Works
Campaigns assign voter lists to volunteers or staff, record responses, and schedule follow-up contacts.
History
Door-to-door political organizing has been used for centuries and later expanded to telephone, text, and digital outreach.
Example
A volunteer knocks on doors to remind supporters about early voting.
Common Misconceptions
- Canvassing means counting ballots.
- Canvassers may enter homes without permission.
- Every voter contact is persuasion rather than data collection.
Related Terms
Related Topics
See Also