Definition
Campaigns conduct opposition research to identify policy inconsistencies, vulnerabilities, conflicts, legal issues, and material for contrast messaging.
Political Dictionary
Opposition Research
Opposition research is the investigation of an opponent’s record, statements, finances, and background.
Why It Matters
It can inform legitimate scrutiny but may also encourage selective or misleading attacks.
How It Works
Researchers examine public documents, media archives, votes, speeches, financial disclosures, and litigation.
History
Formal research operations grew with professional campaign consulting and digital records.
Example
A campaign discovers that an opponent previously supported a policy now being criticized.
Common Misconceptions
- Opposition research is always illegal surveillance.
- All findings are accurate.
- Only major parties conduct it.
Related Terms
Related Topics
See Also